Small Business SEO Services

Ensure your website ranks in the top pages of search engine results for keywords relevant to your business. Utilize our small business SEO services to help your brand attract customers organically.

 

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Fuel Your Success with SEO

Is your website failing to bring in new customers on its own? Are you spending a ton of money on ads and disappointed by the results? You can save money and generate website traffic through Search Engine Optimization (SEO).

Heron Digital Marketing provides SEO services for small businesses that need to get leads online without breaking the bank.

SEO Audit

Our process begins with an SEO Audit. Before deciding to partner with your business, we conduct a detailed audit of your website to evaluate the URL structure, uncover technical issues, identify target keywords, and analyze your competition. This helps us design a custom strategy to strengthen your website.
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Keyword Research

After getting to know your business and industry, we begin Keyword Research. We build an exhaustive list of keywords to target on your website’s pages and blog posts. We evaluate keyword difficulty, monthly search volume, and intent to uncover keywords that lead ideal customers to your website.
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On-Page SEO

Once we’ve identified the best keywords to target, we perform On-Page Optimization to ensure keywords are placed in critical areas of your site. We evaluate the top-ranking search results for each target keyword and update your website’s content so it can outrank the competition and bring visitors to your site.
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Off-Page SEO

To help your content climb the search engine rankings and stay at the top, we utilize Off-Page SEO techniques to strengthen your website’s authority. We generate quality backlinks from relevant, trustworthy referral sources that help your website become more authoritative in the eyes of search engines.
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Technical SEO

Keeping your website healthy is critical for SEO. We perform weekly Technical SEO audits to identify issues with page speed, canonicalization, duplication, crawlability, and indexability issues. We then correct each issue to improve your website’s health and ability to rank in the top search results.
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Local SEO

Get more people in your area to discover your small business through Local SEO. We leverage tactics like local keyword targeting, Google Business Profile optimization, NAP citation management, and online review management to improve your website’s visibility in location-specific search results.
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SEO Services Overview

What is Small Business SEO?

SEO stands for “Search Engine Optimization.” It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can involve optimizing a website’s content, structure, and on-page elements like titles, metatags, and anchor text and developing off-page SEO tactics like link building and social media engagement.

Small business SEO involves optimizing a small business website to rank in the top search results for relevant local and informational queries. Small business SEO aims to increase awareness of your business, which ultimately generates more sales and leads to sustainable growth.

What is the Value of SEO for Small Businesses?

Organic growth is critical for small businesses operating with a limited marketing budget. At this stage, potential customers don’t know your brand name yet. You can help them discover your brand by gaining visibility for keywords that they search for. However, you likely can’t afford to pay for expensive advertising campaigns.

Typically, the top one to four search results are reserved for paid listings marked with “Ad.” You can utilize pay-per-click (PPC) services, like Google Ads, to win one of these results. However, you must build campaigns for each keyword you want to rank for and pay every time your listing is clicked.

All of the search results below the paid listings are considered organic results. Optimizing your website’s pages and posts for target keywords can generate website traffic at no cost. In addition, there’s no limit to the number of keywords you can target, which means you can frequently get your brand name in front of potential customers and guide them to your website for free!

Why Hire an SEO Company?

SEO is competitive. If all you can do is add some keywords to a page, you won’t get the desired results, and your time will be wasted. By hiring an SEO company, you’re passing on this critical task to people equipped with the best tools and knowledge that can give you a leg up over your competitors.

SEO requires ongoing work. It involves:

  • Fixing technical errors
  • Analyzing the competition
  • Updating web pages for accuracy
  • Publishing fresh, high-quality content
  • Getting other publishers to link to your content

As a small business owner, you already have enough on your plate and can’t work on your website every day. An SEO services company can strategically do the work for you, helping your website generate traffic and leads in the background. At the same time, you can stay focused on your operations and customers.

SEO is a moving target. The algorithm updates of major search engines like Google, Bing, and Yahoo can shift the playing field anytime. A small business SEO company will keep up with these updates and continuously work to improve your website’s ability to rank.

SEO is complex. It involves a set of practices that work in unison to help your website rank at the top of search results. At Heron Digital Marketing, we develop a custom SEO strategy for your business that incorporates all the tactics that will help you move the needle.

What Does an SEO Company Do?

An SEO company provides a litany of SEO services that help your company’s website generate traffic from organic search. An SEO company will utilize different tactics for each business based on your goals, products/services, industry, competition, and the current state of your website and digital marketing activities. At Heron Digital Marketing, we start our SEO process by getting to know you and your business. Then, we complete a detailed SEO audit so we can build a custom SEO strategy for you.

SEO Audit Services

An SEO audit is a comprehensive analysis of your website’s strengths and weaknesses concerning organic search. It’s essential for identifying website issues that need to be fixed to improve your ability to rank high in search results.

During an SEO audit, we’ll examine your website as a whole, including your website’s structure, code, content, design, and on-page elements like titles, metatags, and anchor text. We’ll determine the best course of action based on our discoveries and inform you of pain points that need immediate attention, easy wins, and our long-term strategy. We may discover that your website needs a complete redesign for our SEO strategy to be effective. If this is the case, we got you covered! At Heron Digital Marketing, we provide website redesign and maintenance services so that you can trust one partner with all of your website and SEO needs.

Keyword Research Services

Keyword research is an essential component of every SEO strategy. Keyword research services involve identifying the right keywords for your business based on terms your target audience searches for when looking for products/services like yours.

Using keyword research tools, we analyze each keyword’s relevancy, search volume, difficulty, competition, and intent to build an optimal keyword list for your business.

  • Keyword Relevance – The importance of how a specific keyword, phrase, or search term relates to a particular web page. So search engines and potential customers understand the purpose of your website, it’s crucial to exclusively target keywords relevant to your business and its products/services.
  • Search Volume – SEO tools provide search volume data that estimate the average number of monthly searches for a particular keyword and highlight trends. Seasonality and current events can impact a keyword’s search volume. Avoiding keywords that are trending downward and optimizing for keywords with a high search volume will help get your business in front of more people. However, the keywords with the highest volume aren’t always easy to rank for.
  • Keyword Difficulty – SEO tools analyze the domain rating and backlink profiles of the top 100 results for a specific keyword to score its difficulty on a 100-point scale. The higher the score, the more difficult it will be to rank for a keyword in the top ten results – the first page of Google search results. Most websites should target keywords with a keyword difficulty score of 30 or lower. However, this can be challenging if you’re website is new and doesn’t have many backlinks. In our keyword research process, we try to find keywords with the lowest difficulty and highest volume relevant to your website.
  • Competitive Analysis – For your website to rank higher than your competitors, you need to understand what they’re doing and how they’re doing it. During a competitive analysis, we analyze the top-ranking organic results for a specific keyword to determine if your website has a chance to rank and what on-page optimizations must be done to improve performance. We look at the keyword competitors’ domain ratings, backlinks, and content to determine if that keyword is a good one for you to target.
  • Search Intent – By analyzing the top-ranking results for a specific keyword, we can determine the purpose behind that particular search query. There are four types of search intent: navigational (I want to go to a specific website), informational (I want to learn something), commercial investigation (I’m considering making a purchase), and transactional (I want to buy something). Each type of search intent requires different content to rank on the first page of Google search results. It’s vital to publish website content that aligns with the right search intent if you want your website to appear in the top results for that keyword.

Once we’ve built an exhaustive list of keywords for your business, we can develop a plan for publishing new content and begin optimizing the existing pages of your website.

On-Page SEO Services

An essential component of any SEO strategy is on-page SEO. Each time you add new pages or content to your website, elements of each page must be optimized to improve its likelihood of ranking for a target keyword.

On-page SEO is not about stuffing keywords, using a keyword a specific number of times on a page, or meeting a minimum keyword count. These are black hat SEO tactics from the days of old that can now penalize your website and get it removed from Google’s search index. Instead, on-page SEO services revolve heavily around optimizing pages for search intent and creating and optimizing HTML tags.

Keyword research and competitive analysis inform the on-page SEO strategy for each webpage and post on your website. Based on our analysis, we strategically place the primary and related keywords throughout the content to help search engines and visitors understand what the page is about. On-page optimization involves placing keywords in HTML elements like the title, URL slug, meta description, and subheadings where it makes sense. On-page SEO also involves optimizing images and alt text and improving the content’s readability.

To make on-page optimizations, you need to have a basic understanding of HTML. These edits will impact a webpage’s code and its appearance. To further optimize your website, you need to be able to solve more advanced problems under the hood.

Technical SEO Services

If search engines can’t properly access, read, understand, or index your pages, you won’t rank or even be found. Technical SEO services involve optimizing the backend of your website to help search engines find, understand, and index your pages.

For SEO to be effective, your website needs to have a site structure that follows a logical hierarchy and pages that don’t load slowly. It’s also crucial to stay on top of potential errors like duplicate content, redirect chains, orphan pages, linking to broken pages, and many others. With our Technical SEO services, we run scheduled audits to identify and address these issues.

Off-Page SEO Services

Competitive phrases are usually the ones that’ll drive the most traffic and revenue for your business. If you want to rank for competitive keywords, backlinks are critical. Off-page SEO services incorporate strategies that take place off of your website to help you get backlinks.

Backlinks are the links on a page of one website that lead to another. If a different website links to your site, you have a backlink from them. Your website will gain backlinks over time as other webmasters and publishers discover your content. However, several off-page SEO strategies help your website earn high-quality backlinks.

  • Link Building – The process of building relationships with other relevant site owners who want and will link to your content because it enhances theirs. Link building involves prospecting relevant pages and websites that might link to you, refining your list of prospects, and emailing your vetted prospects to build a relationship and ask them to link to your site.
  • Public Relations (PR) – You can get free PR with the tool Help a Reporter Out (HARO). Journalists use HARO to find expert resources for their articles. Using HARO, you can identify relevant topics and pitch your services to journalists who need your help.
  • Guest Posting – When done correctly, guest posting can be a powerful off-page SEO strategy that helps build relationships and earn quality backlinks. Guest posting is when you write an article for another website in your industry. In most cases, you’re allowed to include a link back to your website in the article.
  • Social Media Outreach – Although engagement and social shares aren’t a direct ranking factor, they can be treated as search engines and discovery platforms. After publishing content to your website, you can share it with your audience in a social media post and send traffic to your website. You can also utilize hashtags as keywords for each post to be discovered when people search for a topic on social media platforms.

Optimizing your website and building a solid backlink portfolio will only get you so far. Businesses that provide local services or operate out of brick-and-mortar locations must also utilize Local SEO.

Local SEO Services

Help more people in your area find your business with local SEO services. Local SEO is the process of optimizing a website for Google and other search engines to show when a user searches for a business or service in their area. It’s important for businesses that operate out of brick-and-mortar locations, as well as those that provide local services, to utilize local SEO tactics.

One of the most important Local SEO tactics is claimed business listings. Claiming your business listing on Google My Business and other online directories helps ensure your information is correct and up-to-date. You can also improve your local ranking by creating location pages, adding schema markup to your website, and building links to local resources.

Monthly SEO Reporting

Since SEO requires ongoing work to be successful, SEO reporting is critical. SEO reporting aims to help you understand how your website is performing, identify any areas that need improvement, and make data-driven decisions to adjust your SEO strategy.

At Heron Digital Marketing, we value transparency. So we’ll create a custom SEO performance dashboard for your business and walk you through monthly reports that show how SEO is helping you grow your business.

Get Started with a Free SEO Audit

We offer a free SEO audit to get you started if you’re looking for help increasing your website’s traffic and sales. Our team of experts can help you identify the areas of your website that need improvement and develop an SEO strategy that fits your business. Fill out the form below to begin your SEO journey!

Get A Quote

We’d love to learn more about your website management needs and if we’re the right fit for your business. Kindly fill out the form with as much detail as possible so we can provide you with an accurate quote.