Website Management Services for Small Businesses

Building and maintaining a website is necessary for establishing your business’s digital presence, but it’s no small task. Website management requires time, energy, and consistency to be effective. Let us do the heavy lifting so you can focus on running your business!

 

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Get What You Need to Grow Your Business Online

Don’t have a website for your business? Is your current website outdated or do you wish it looked better? Are you tired of performing routine website maintenance and updates on your own? We’ve got you covered with our website management services!

Heron Digital Marketing provides website design, re-design, and website maintenance services to help you get time back to manage your business.

Web Design Service for Small Business

We build modern, responsive websites for small businesses from scratch that look great on all devices! We take the time to understand your brand identity, products/services, and ideal customers to design a website that suits your business needs and helps you accomplish your objectives.
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Website Redesign Services

If your website looks outdated, doesn’t function correctly, or fails to deliver the results you want, you’re in need of an update! We can create a fresh website for your business while the current site is up and running. We’ll perform a full website audit and work with you to plan a new design and strategy that generates results.
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Website Maintenance Services

Spend less time fixing website issues and more time growing your business! We provide comprehensive maintenance services that help your business deliver a fast, secure experience to visitors. We’ll troubleshoot and fix problems that arise, leaving one less fire for you to put out.
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Website Management 101

What is Website Management?

Website management is the process of organizing and maintaining a website. This includes tasks such as designing and editing web pages, updating software and plugins, keeping your website secure, and providing website support to your staff and customers.

Your website is the digital face of your business and the hub for all your digital marketing activities. So before spending money on services like SEO, PPC, email marketing, and social media management, it’s essential to design and publish a website that’s accessible on all devices.

We can help you build a new website, redesign your existing website, and perform routine maintenance to relieve you of your website management responsibilities.

Building a New Website for Your Business

If you haven’t built a new website before, it’s easy to be overwhelmed. Hundreds of free resources are available to guide you through the process. Still, they won’t save you the days worth of work that go into learning how to build your website and the design process. That’s why we offer website management services!

We’ll work with you to choose the best domain, hosting, and content management systems for your business, set everything up on the backend, and take over the design process so you can focus on running your business.

Registering a Domain Name

When building a new website from scratch, the first and most difficult decision you’ll make is choosing a domain name that accurately represents your business. The domain name is what users type in their web browsers to visit your website. The best domain names are short, memorable, and easy to spell.

The average domain costs around $2 – $20 per year. Finding a perfect, cheap domain name can be difficult when your initial ideas are already taken and cost a fortune to buy. We’ll help you choose SEO-friendly options that align with your brand’s identity without breaking the bank.

You can use a domain name generator to find available domain names or check the availability of your chosen domain name at various registrars. GoDaddy, BlueHost, and HostGator are among the most popular. Fortunately, these companies bundle domain registration with web hosting solutions to help you save on costs.

Choosing a Web Hosting Provider

Websites are made up of files stored on servers and are made accessible to web browsers through web hosting providers. You will need to do research to choose the best host for your business. Each provider offers different levels of features and customer service at various price ranges.

Web hosting costs vary based on the type of hosting you need. Generally, it’s best for new websites with low traffic to live on a shared hosting platform. Shared hosting costs around $3 – $15 per month.

To turn your website files from code into an exciting visual, clickable, interactive representation of your brand, you need to upload them to a content management system.

What is a Content Management System?

A content management system (CMS) is a software application that allows you to create, edit, and publish digital content from a central location. A CMS typically provides a user-friendly interface for managing website content and tools for editing code and images.

Popular CMSs include WordPress, Joomla, and Drupal. These systems are open source, making them free to use and customizable to your needs. Squarespace and Wix are excellent alternatives for beginners that include easy-to-use website builders. However, they have limited web design and customization features.

WordPress is our preferred CMS because it’s entirely customizable and free to use. We can help get you up and running with a WordPress site, but the work doesn’t end here. You still need to design and publish your website before it’s ready for the world. This is where the fun begins!

What is Web Design?

Web design is the process of creating a website that reflects your brand’s identity and helps you achieve business objectives. For example, suppose your goal is to get new customers to book your services online. In that case, you can utilize web design to guide visitors to your scheduling tool. Combining the right visual elements like colors, fonts, layouts, and images with the right features like call-to-action buttons and forms can increase online sales.

However, having a website that looks beautiful on a desktop computer won’t cut it these days. You need a responsive website.

What is a Responsive Website?

A responsive website automatically adjusts to the size of the screen, making it easy to read and use. You will lose potential customers if they can’t view or navigate your website on their phones. When designing your website, we focus on a mobile-first approach to ensure that it will be visually attractive on desktop, tablet, and mobile devices.

When you’re pleased with your website’s appearance and functionality on all devices, it’s time to go live. Launching your business’s website is a big first step towards establishing your digital presence, but the work doesn’t end there. Websites require routine monitoring and maintenance to be accessible and functional. And as technology evolves and new trends emerge, you need to keep the visuals fresh to ensure your website doesn’t become outdated.

Website Redesign for Businesses

The quality standards visitors expect to see in a business website are constantly getting higher. A modern look and engaging user experience are critical for building trust, ranking high in search results, and turning visitors into customers.

If you want your website to be successful, it’s important to periodically redesign it so that users have a positive experience. By keeping your website up-to-date with the latest trends and technology, you’ll ensure that visitors are more likely to return. Additionally, redesigning your website can help you get a leg up on your competition.

How to Know if Your Website is Outdated

An outdated website can make your company look unprofessional, unreliable, and turn away potential customers. Here are ten signs your website is outdated:

  1. Traffic, leads, and sales have declined over recent years
  2. Your URLs all start with http instead of https
  3. Web pages take more than 3 seconds to load
  4. Pages contain flash elements that fail to load on mobile devices
  5. Images are outdated, grainy, or don’t display at all
  6. Users have to zoom and scroll to view content on a mobile device
  7. Visitors frequently reach pages with 404 errors, duplicate, or thin content
  8. Information about your business, products, and services is outdated
  9. You’ve received negative feedback from customers
  10. It’s challenging to make seemingly quick fixes on your own

If you or your customers have experienced any of the issues above, you need an update. We work with business owners to revive their websites and perform ongoing maintenance to help them get business back on track.

Website Maintenance for Businesses

Once you have a fresh, engaging website live on the web, it can be tempting to sit back and let it be. However, when your website is left unchecked, many issues can arise at any time that cause you to lose customers. Routine website maintenance requires time and attention that you need to devote to other areas of your business or personal life.

Website maintenance is the discipline of monitoring your website’s overall performance and keeping it up-to-date to ensure it’s live and fully operational. Website maintenance tasks that need to be performed regularly include updating plugins and other files, daily backups, monitoring uptime, and keeping your website secure.

Updating Plugins and Other Files

You’re already used to updating the software on your smart TV, mobile phone, and apps. Your company’s website is no exception. Your website’s server, CMS, theme, and plugins must be updated regularly to ensure optimal performance and security.

It’s critical to be cautious when making updates. There are scenarios when different versions of a plugin may be incompatible with the current version of your theme or CMS and cause your website to crash. Update files one at a time so you can identify which one, if any, caused the crash. Daily backup files will help you revert changes when issues arise.

Website Backups

If you frequently work on your website, it should be backed up daily. For those with less experience, it’s easy to make mistakes that cause your website to crash. While the website is down, you can lose potential customers who will bounce to a competitor’s website. However, you can quickly recover the website when a backup from the previous day is available.

Most web hosting providers offer plans that include daily backups. Spending more on this feature will help you reduce downtime when your website crashes.

Uptime Monitoring

If you don’t regularly work on your website, you may never know when it’s down. So another feature to look for in a hosting plan is uptime monitoring.

Uptime monitoring is an automated way of checking your website’s availability and response time. When service goes down during a crash or outage (downtime), uptime monitoring spots the issue and alerts your designated point of contact.

Website Security

One of the most important aspects of website maintenance is ensuring your website’s security. Several tasks you can perform regularly will help keep your site safe from malicious attacks.

First, install a security plugin that will help identify vulnerabilities in your website. A good security plugin will also include features like malware scanning and blocking, firewalls, and intrusion detection.

Second, keep all of your software up-to-date. This includes your server, CMS, theme, and plugins. As new vulnerabilities are discovered, developers release updates that patch the security hole. Keeping everything updated makes it more difficult for hackers to take over your website.

Third, create strong passwords and change them regularly. If a hacker does manage to guess your password, they’ll have free reign over your website. Use a combination of letters, numbers, and symbols in your passwords, and avoid using dictionary words.

Finally, limit the number of people who have access to your website. Only give login credentials to those who need them. The fewer people with access, the lower the risk of a security breach.

Get Website Management Services that Work for You

As a business owner, you’re wearing many hats. On top of everything you do, managing your website is a daunting task.

It’s hard to keep up with the latest trends in web design and technology and even harder to find time to do it yourself. You know you need a modern, accessible website that generates leads for your business. You also know you don’t have time to build and maintain it on your own.

Heron Digital Marketing offers website design, redesign, and maintenance services that are affordable, reliable, and easy to use. We’ll take care of everything for you so you can focus on what you’re good at – running your business!

Get A Quote

We’d love to learn more about your website management needs and if we’re the right fit for your business. Kindly fill out the form with as much detail as possible so we can provide you with an accurate quote.